Fall Off The Wall (FOTW) are a talented, young motion graphics house. They required an identity refresh to help reposition, modernise and better reflect their personality, expertise and creative offering. The refresh also required the need for a brandmark that worked well as an animatable asset as well as through the usual print, digital and social media channels.
Working on the human recognition principle of shape, colour then information the brandmark takes its form from a singular falling pixel, the nucleus of where all their screen work stems, the rounded logotype was then created to reflect the teams friendly, vibrant personality and ethos.
The final identity which included a house font and color palette has been adopted by the company which they have rolled out across print, web, branded stings, clock cards, signage and merchandise.