— Concept and tagline creation
— Clip selection
— Title integration
The brief was two fold, to show the wide variety of content available from the service and the flexibility customers have of watching whenever they wanted.
The concept centred around the tagline 'Make Your Day', the idea being that customers could effectively 'make' their own viewing schedule. The line also underlined the quality of the content.
As the brief only allowed for pre-existing video to be used a 'day in the life' timeline concept was developed that ran from sunrise to sunset using clips from the 30+ shows as narrative. This approach, together with the tagline, created an effective, story based solution which encompassed the core requirements of the brief.